What Katie Did in The Sunday Times

A couple of weeks ago we all got rather excited to find out that we were featured in a forthcoming Madonna Style shoot for The Sunday Times. But, the big question was, would it be a 'Madonna style shoot' (influenced by Madonna) or 'Madonna Style shoot' (featuring the great lady herself). The items they used were our Harlow bullet bra and Glamour panty girdle and I kind of knew that it wouldn't be the real deal as Madonna rarely does the same look - and if she did return to the bullet bra she'd no doubt give Mr Gaultier a ring. The feature came out today and is, in fact, about her new range of sunglasses which she's put together with Dolce & Gabanna: very nice they are too!

What Katie Did Cyprus Press Coverage

International interest in What Katie Did continues to grow and this week we've had our first press coverage in Cyprus. Omikron magazine have featured our Padded Bullet Bra and Cabaret Sheer Morticia Corset (top picture) and Harlow Bullet Bra (bottom picture).

Gemma Arterton in What Katie Did

We were very excited to learn that our Harlow Bullet Bra would be featured in May's InStyle magazine, but when it came out a few weeks ago I couldn't see any sign of us! Yesterday I had an email from Fergus at Besame cosmetics (more news on Besame soon!) saying that we were in InStyle USA. Not only that Brit Bond girl Gemma Arterton is the model. Whilst this is good news it doesn't quite make up for the fact that the next Bond movie is on hold due to MGM's financial woes. Fingers crossed we'll see Daniel Craig back for his 3rd Bond adventure soon.

What Katie Did in Look magazine

This week's Look magazine features our Harlow Bullet Bra as part of an 'underwear as outerwear' shoot. Everyone seems to be going crazy for peach vintage style lingerie this season and our Harlow Bullet bra is flying off the shelves! The magazine also includes a cute picture of Dita Von Teese out and about at the Viva Las Vegas car show a couple of weeks ago - for those of you who couldn't see her through all the crowds!

What Katie Did Peek Magazine launch

Last Sunday we had our Harlow bullet bra appear in NOTW's Fabulous magazine. It seems like all the Sunday papers were going crazy for the 'underwear as outerwear' story last weekend. I've no idea why! April's Vogue has continued with the theme with some great pictures of Kate Moss (alas, not our lingerie, but they're great images).

Sunday also saw the launch of Peek! magazine in our boutique. Our boutique has only just recovered from it's refurbishment and it was the first time we were filled to capacity which meant that our extra space came in very handy! Feedback from customers over the last few days has been overwhelmingly positive:

'I would like to offer my sincere thanks and appreciation. From the moment I walked into your store, I was made welcome; I was treated with courtesy and professionalism. Your staff are very knowledgeable, and patient! I really appreciate the time and effort they expended in helping me make my purchases, and making the right purchases. Retail is a tough business, and the recession has made things harder for a lot of people, but I believe you have a brand, a reputation and staff to succeed in even these trying times.'

The main shop floor

Taking a peek at Peek! magazine

Press manager Clare Marie with our
'press wall'

New changing rooms and chill out
space

By this point Peek! photographer Tony Nylons had decided to liven up the proceedings by taking a peek into the changing rooms. I'm afraid you'll have to wait until the next issue of Peek! to see more... Peek! magazine can be purchased from What Katie Did online or instore, or from
Peek! magazine direct (who also do subscriptions).