Jean Paul Gaultier for Diet Coke (featuring What Katie Did lingerie)

I was thrilled to find out about the cutest bottles Jean Paul Gaultier had designed for Diet Coke this morning. Little was I to realise the best was yet to come when Mam'zelle Maz forwarded me a pic of Leah Debrincat modelling What Katie Did's Maitresse Lingerie at the launch party at Harvey Nichols London. I guess I'll have to head up to Knightsbridge to track one down. Pics by Michael Bowles hair by Nina Budden.

Not lifesize! The other bottle design featured JPG's signature Breton stripes so you have have his and hers.

Leah with Hilary Alexander from The Telegraph (The Telegraph is one of the few newspapers who haven't been seduced by WKD - c'mon Hilary!)

What Katie Did: The world's leaders in faux vintage lingerie

 

As seen in Vogue, Elle, Marie Claire, InStyle, Cosmopolitan, W, The Sunday Times, The Daily Telegraph, The Guardian, The Daily Mail, The Tonight Show, This Morning and ITN News at 10.

 

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What Katie Did in GQ Magazine

 

That saucy photographer Ellen Von Unwerth has been at it again, aided by stylist Sascha Lilic. The shoot was for GQ (UK) May 2012 and features What Katie Did's Maitresse Bullet Bra, Glamour Girdle, Glamour Corselette and 15 Denier Seamed Stockings.

What Katie Did bullet bras are the best!

couple of days ago John Lewis announced that the sales of their 'cone bra' (by which they mean a soft cup bra - nothing to do with what we class as a cone bra!) were up 10% on the preceding week. For some reason this has resulted in a press frenzy and today's Daily Mail has put three of them to the test. Guess which one they decided was the best? Well, we do have nearly 10 years experience! The 3 brands they featured were What Katie Did (our Lulu bullet bra below), Rigby and Peller (who's bra was returned to us by mistake and is identical to ours apart from a little padding) and in third place, John Lewis.