Saturday, 12 December 2009

What Katie Did in i-D magazine

It's been a quiet week for blog updates - but let me assure you that it certainly hasn't been quiet at What Katie Did. Our boutique and mail order departments have been running at full speed and, thanks to my ploy of keeping out of the way, all seems to be going smoothly! We've got deliveries arriving from our factory on a near daily basis to ensure we're stocked up right up until Christmas.

I met up with photographer Tony Nylons and stylist Fleur de Guerre earlier this week to re-shoot our sheer Cabaret range. Cabaret has always been one of my favourite ranges as it's sheer fabric does make it rather naughty. However, sales have never been as high as they could be and I wanted to give it a little boost. I think model Ruby did a great job as Tony and Fleur did get rather excitable with lots of 'ooohs' and 'aaaahs'! I'm afraid you'll have to wait until January to see the new pictures but i-D magazine have featured our Cabaret bullet bra in their Dec/Jan issue and I'm sure you'll agree with me that it looks rather splendid.

Our London boutique has also had some great press this week being awarded 5 stars by ETO magazine's mystery shopper. ETO is an adult trade magazine which can only be classed as rather risque, but it has some interesting retail advice alongside regular lingerie pages. If you are on the more risque side of the lingerie trade it's well worth subscribing to.


Wednesday, 2 December 2009

What Katie Did in The Daily Telegraph

The Daily Telegraph is one of the few publications we've never been featured in. We had a false alarm a few months ago when they borrowed our bullet bras for a 'Mad Men' shoot, they even got as far as asking us style numbers and prices, but although our next door neighbour (alas, my arms never grew long enough for broadsheets) kept a close eye on the fashion pages for weeks, nothing appeared. We had an email from the Telegraph on Monday letting us know that a new fashion shoot, including our bullet bras would be published today. They were, but unfortunately were all pictured under clothing: the picture below shows the clearest shot by far or our Harlow bullet bra. Well, you win some and lose some and we've certainly had more than our fair share of good press recently!