Sunday, 30 May 2010

What Katie Did in The Sunday Times

A couple of weeks ago we all got rather excited to find out that we were featured in a forthcoming Madonna Style shoot for The Sunday Times. But, the big question was, would it be a 'Madonna style shoot' (influenced by Madonna) or 'Madonna Style shoot' (featuring the great lady herself). The items they used were our Harlow bullet bra and Glamour panty girdle and I kind of knew that it wouldn't be the real deal as Madonna rarely does the same look - and if she did return to the bullet bra she'd no doubt give Mr Gaultier a ring. The feature came out today and is, in fact, about her new range of sunglasses which she's put together with Dolce & Gabanna: very nice they are too!

Wednesday, 26 May 2010

Well Hello, Anthea Turner!

Can you believe Anthea Turner is 50? Neither could we when we saw her in our Sailor Bikini in this week's Hello magazine. We've had a it of a run on our Sailor Swimsuits and Bikinis since their launch in March but will be fully stocked up in a few days (although I can't guarantee for how long!)

Tuesday, 25 May 2010

Davina McCall in What Katie Did

It was a nice surprise on Sunday to open News of the World's Fabulous magazine to find the one and only Davina McCall in one of our Antoinette corsets. Antoinette is designed to push the breasts into a sexy balconette shape (dare I say that I would have laced Davina a little more tightly myself - get ready to breath in!)

We've also had a tiny bit of press in the trade lingerie press about the revamp of our London boutique. We've had so much mainstream press recently, added to the fact that we've picked up big stockists including Urban Outfitters, Topshop and Liberty of London and have been featured in feature films including The Nowhere Boy (only this week we sent 150 bullet bras to Shepperton Studios!) that it seems strange that the lingerie trade press has totally ignored us (and this hasn't been down to lack of press releases!) In fact, I actually telephoned Lingerie Buyer to ask why we were being ignored: apparently the trade press is all to do with keeping current advertisers happy and nothing to do with covering the hottest products. Anyway, it has resulted in a teeny tiny feature in this month's issue which I will try and make the most of as we probably won't be featured again! I really don't know why I should get upset about not getting trade press coverage, especially when the fashion press feature us so regularly. I guess it's one of those things that keep What Katie Did continually striving to be better.

Friday, 21 May 2010

What Katie Did Cyprus Press Coverage

International interest in What Katie Did continues to grow and this week we've had our first press coverage in Cyprus. Omikron magazine have featured our Padded Bullet Bra and Cabaret Sheer Morticia Corset (top picture) and Harlow Bullet Bra (bottom picture).

Thursday, 20 May 2010

French and German Press

Our press intern, Zara, has discovered our Jane bullet bra in last November's Paris Vogue. The bra had already been discontinued by the time they borrowed it, but you can't say no to Vogue. Stylist Carine Roitfield has just called in some more lingerie for August's Paris Vogue so fingers crossed we'll have something featured which is still available!

A big thank you to Jenny who brought a couple of German magazines who had featured What Katie Did into our boutique a couple of weeks ago. The first, Dynamite, features our Josephine corselette and Glamour girdle, both of which are available from German stockist ARS Vivendi, whilst Life & Style magazine featured our Sailor Bikini which is available from Rockabilly Clothing.


Wednesday, 19 May 2010

What Katie Did in The Daily Mail

The Daily Mail
featured our Maitresse bullet bra in a 'push up bra comparison' feature: which is rather bizarre as the bullet bra is not supposed to push up at all! If anything it pushes out. Anyway, for this reason we can't be too disappointed with our 2 out of 5 rating: after all, they did rate us top in their bullet bra comparison feature a few months ago (I should think so too!) Here's what they have to say:

What Katy Did Bullet Bra, £27.50

With its its retro feel and Madonna-esque conical cups this bra certainly gives you a different shape to most others on the market. Cone-shaped bosoms are guaranteed to give you an attention-grabbing shape, whatever your bra size. But while it's great fun, I'm not sure this is really wardrobe staple - maybe great fancy dress party instead.


Friday, 14 May 2010

Besame cosmetics at What Katie Did

It's been a tumultuous few months in the UK, both politically, economically, and environmentally. And it's a proven fact that when times are tough, British women turn to little treats like lipstick to lift their spirits and help them 'put on a brave face'. The hard-working girls of World War Two famously tried to keep morale high by always looking good despite their hardships. The epic queues that greeted new shipments of lipstick during those dark years proved what a slick of pillarbox red can do, both for the wearer and those she encounters!


Vintage glamour has always been the order of the day for What Katie Did. Not content with making ladies across the world look fabulous from the neck down, the UK's top retro lingerie designers have just added the entire range of gorgeous Besame Cosmetics to their website and Portobello Road boutique. Just as What Katie Did aim to do with their lingerie, this Californian makeup company strives to make women feel beautiful and glamorous, combining stunning vintage-style packaging design with very modern, all-natural formulas that both pamper skin and stay firmly put.



Their signature product is the Classic Enchanting Lipstick. Each of the 10 different shades of highly pigmented colour comes in a little 1940s style gold metal bullet, etched with Besame's Art Deco-inspired logo. Their uniquely shaped tip, and semi-matte formula makes application a breeze and dry lips a distant memory. The Voluptuous Lip Colour sets feature a full-sized lipstick in a glossy black enamel tube, a matching liner and a rather nifty little ergonomic lip brush. The Boudoir Rouge and Vintage Alluring Eyeshadows are packaged in little mirrored metal cases, perfect for applying on the go. Besame's practical Classic Masterliner Pencils come in eye, lip and eyebrow varieties. The refillable Cashmere Powder Compact is the sort of thing you imagine a silver-screen movie star would pull from her designer handbag, and even comes with a little velvet travel pouch! Finally, for those modern girls who can't quite give up glosses, there are the Classic Glazes and the tinted Sweetheart Balm, with its cute glass
and bakelite pot. None of Besame's products are tested on animals, neither do they contain any nasties like parabens, sulfates or synthetic fragrances... with natural vanilla, rose and cherry scents galore, they all smell as gorgeous as they look.


What Katie Did is the only UK company to carry the entire Besame range, and the boutique is the only place to have them on display, ready to be seen, touched and tried! Almost all the staff members at the shop are trained makeup artists, and all have declared their undying love for Besame's gorgeously green products. It's hard to imagine a more ringing endorsement!


So, at a time when we could all do with a bit of extra cheer (and a stiff upper lip!), a flash of Besame Red would certainly not go amiss. Lipstick is firmly back in fashion, and it shows no sign of fading!