Tuesday, 30 March 2010

What Katie Did and Liberty of London

Liberty of London's SS10 magazine has just landed on my desk and includes a rather splendid picture of What Katie Did's Josephine underwired bra. The exclusive tag doesn't apply to the bra, or the Vivienne Westwood dress, but the bracelet. It looks like Liberty has some luscious lingerie for SS10 including Bordelle's cage dress and some very saucy hosiery by Wolford and Bebaroque.

Monday, 15 March 2010

What Katie Did in Fabulous magazine

Clare and I were in the What Katie Did boutique last week discussing the sorrowful state of our corset press coverage. Whilst we get lots of press coverage for our lingerie, our corsets are rarely seen. Clare said that even though we include instruction cards explaining that the back laces need to be loosened before the corset is worn, most of the corsets we send out come back obviously not tried on properly. I guess other corsetiers have the same problem as proper steel boned corsets don't make the fashion pages very often. So, it was a nice surprise to open yesterdays NOTW's Fabulous magazine to see our Cabaret Sheer Morticia corset properly laced up and looking rather splendid!

Friday, 12 March 2010

What Katie Did in Elle and I-D

We had our first appearance in British Elle this month which is very exciting. They've featured our padded bullet bra (which seems to be a favourite amongst the press - probably because it's good for models' smaller busts) and Maitresse knickers which are just peeking out from beneath a lovely peach corset (not ours, but if you'd like a similar one at a fifth of the price we recommend our Cabaret sheer Sophia).

We're also featured in the pre-Spring edition of I-D magazine, with our Morticia corset being worn by Pheonix Richmond (daughter of fashion designer John Richmond although she won't thank me for reminding you - but as I'm such a big fan of his work I had to let you know!)


Tuesday, 9 March 2010

What Katie Did Peek Magazine launch

Last Sunday we had our Harlow bullet bra appear in NOTW's Fabulous magazine. It seems like all the Sunday papers were going crazy for the 'underwear as outerwear' story last weekend. I've no idea why! April's Vogue has continued with the theme with some great pictures of Kate Moss (alas, not our lingerie, but they're great images).

Sunday also saw the launch of Peek! magazine in our boutique. Our boutique has only just recovered from it's refurbishment and it was the first time we were filled to capacity which meant that our extra space came in very handy! Feedback from customers over the last few days has been overwhelmingly positive:

'I would like to offer my sincere thanks and appreciation. From the moment I walked into your store, I was made welcome; I was treated with courtesy and professionalism. Your staff are very knowledgeable, and patient! I really appreciate the time and effort they expended in helping me make my purchases, and making the right purchases. Retail is a tough business, and the recession has made things harder for a lot of people, but I believe you have a brand, a reputation and staff to succeed in even these trying times.'

The main shop floor

Taking a peek at Peek! magazine

Press manager Clare Marie with our
'press wall'

New changing rooms and chill out

By this point Peek! photographer Tony Nylons had decided to liven up the proceedings by taking a peek into the changing rooms. I'm afraid you'll have to wait until the next issue of Peek! to see more... Peek! magazine can be purchased from What Katie Did online or instore, or from
Peek! magazine direct
(who also do subscriptions).

Friday, 5 March 2010

Peek magazine launch at What Katie Did

This Sunday sees the launch of Peek magazine in our London boutique. It looks like most of the WKD team will be there so if you want to meet everyone, as well as Tony Nylons, the man behind Peek, please come along.

Peek! magazine is a publication for those in the know. It is inspired by gentlemen’s magazines from the 1950’s, a period where simply a glimpse of a ladies under-garment was enough to send many into convulsions. If you've been following Tony's work for What Katie Did over the last few years you'll know that he's slightly different from the standard pin up photographer as the bottom picture demonstrates (no this wasn't a Photoshop jobbie, the tanks are real!)

Peek is available through What Katie Did (both online and in our boutique - from Sunday), subscriptions are available direct from Peek Magazine. It'll also be available through vintage boutiques nationwide (if you're interested in stocking it, or advertising in it, please contact Tony).

Tuesday, 2 March 2010

What Katie Did in Fabulous magazine (again!)

Sunday saw is in News of the World's Fabulous magazine in an Alice in Wonderland inspired shoot. Our Maitresse bullet bra can only just be seen but we forgive Fabulous as the photographs are so beautiful! Last Friday also saw our lingerie appear on ITV's This Morning as part of a Underwear as Outerwear feature.